Marketing integrations
The technical side of digital marketing
Campfire Digital is not a marketing agency. But setting up Facebook Pixel, Apple Search Ads, Google Analytics or push notifications correctly in a mobile application is genuinely complex technical work - particularly around permissions, privacy compliance and UUID handling on iOS and Android. Traditional marketing companies rarely have this expertise. We do.
Why is mobile marketing integration so complex?
Since iOS 14.5, Apple requires apps to request explicit user permission before tracking them across apps and websites (ATT - App Tracking Transparency). Without correct implementation, your Facebook Pixel and Google Ads data will be incomplete or inaccurate.
On Android, advertising IDs, conversion events and deep link attribution all require specific SDK setup that must be coordinated with the app architecture. A wrong implementation means your marketing team is optimising on bad data.
GDPR compliance further complicates data collection - consent must be captured before any tracking SDK is initialised, and this must be handled at the code level, not just via a cookie banner.
What we integrate
Major platforms, correctly implemented
Paid social - Facebook & Meta Ads
Facebook Pixel and Meta SDK integration for mobile and web - including App Events, custom audiences, conversion tracking and ATT (App Tracking Transparency) permission handling on iOS. Getting this right on mobile is genuinely complex and most marketing agencies cannot do it themselves.
Google Ads & Apple Search Ads
Technical setup for Google Ads conversion tracking, Google Analytics 4, Firebase Analytics and Apple Search Ads attribution. Correct SDK integration, event naming, funnel configuration and privacy-compliant data collection.
Push notifications
Full push notification setup using OneSignal or Firebase Cloud Messaging - including permission flows, segmentation, scheduled campaigns and in-app messaging. We handle the technical implementation so your team can manage campaigns without touching the code.
Email & SMS integrations
Transactional and marketing email integration via Postmark, SendGrid or Mailchimp. SMS integration for OTP, alerts and marketing campaigns. Proper template setup, unsubscribe management and delivery monitoring.
Privacy, permissions & GDPR
Correct handling of iOS ATT, Android advertising IDs, GDPR consent management and cookie policies for web. The technical side of data privacy compliance is complex - we ensure your integrations are correct and defensible.
Analytics & event tracking
Firebase Analytics, Google Analytics 4, Mixpanel and custom analytics setup. Correct event taxonomy, funnel definition, cohort tracking and dashboard configuration so your marketing team has meaningful data to work with.
Push notification management - coming soon
We are developing a dedicated service to allow our clients to manage their push notification campaigns directly, without depending on third-party platforms. If this is of interest, get in touch and we will keep you informed.
Got a project in mind?
Free consultation, no commitment. We'll get back to you within 24 hours.